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Our Story

Welcome to Sugar by Surbhi where passion meets creativity and tradition intertwines with contemporary flair. We believe in the power of fusion, where each piece of our hand-crafted and hand-picked fashion jewellery serves as a canvas for self-expression.


At Sugar by Surbhi, we don't just create jewellery; we thread stories. Our creations seamlessly blend Indian aesthetics with Western ensembles and fuse contemporary designs with traditional wear. Each piece is meticulously handcrafted to express individuality. We believe that every piece of jewellery is an extension of the wearer's personality, an emblem of their unique essence.

Why Choose Us?

Have you ever found yourself at a party, only to spot someone wearing the exact same thing as you? That's the frustrating reality of mass-produced goods.

At Sugar by Surbhi, we ensure that you'll always stand out in the crowd. Each of our designs mirrors our commitment to excellence, quality, and craftsmanship.

Every piece is carefully created using the finest materials, proudly carrying the "Made in India" tag. This tag not only reflects our heritage but also showcases our profound connection to artisans.

Know Surbhi...

Surbhi is a designer driven by choice and a passion for creativity. A quintessential Gemini, she was both a bookworm and a creative enthusiast during her childhood. As she grew up, she thoroughly enjoyed experimenting with various crafts such as candle making, fabric painting, and pot decoration.

Upon completing her post-graduation from SRCC, Delhi, and working as a Digital Marketer at Yahoo, Surbhi decided to pursue her heart's calling in the realm of design. It was in the spring of 2014 when she embarked on a self-taught journey in jewelry design, honing her skills and embracing her artistic side.

Join us in celebrating the fusion of tradition and modernity, artistry and passion, as we invite you to explore Sugar by Surbhi – where every piece is as exceptional as you are.


I'm always looking for new and exciting opportunities. Let's connect.

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